Mercury Insurance, a provider of auto and home insurance based in California, is partnering with Liberty Mutual Insurance, a property and casualty insurer, to help safeguard coverage for thousands of California policyholders.
The collaboration comes in response to Liberty Mutual’s decision to revise its personal insurance offerings in the state, affecting Safeco Insurance customers. Safeco is a Liberty Mutual subsidiary that sells insurance through independent agents.
To ensure continued protection for those impacted, Liberty Mutual will advise its network of independent agents to transition affected Safeco renters, condo, and select auto policies to Mercury Insurance. The goal is to maintain continuity for customers with as little disruption as possible.
“Mercury and Safeco have long had a healthy, competitive relationship, sharing a common desire to protect California consumers,” commented Gabriel Tirador, Chief Executive Officer of Mercury.
“When Safeco approached us with the idea of transitioning their impacted customers into our portfolio, we saw an opportunity for Mercury to be there for California consumers and agents when they need us most. The result is a win for everyone — their customers and agents, Safeco and Mercury.
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“Mercury demonstrated its commitment to California in a similar way last year when we took on Tokio Marine’s personal lines business following their decision to no longer sell those lines in the state. We believe in California, and we’re excited to welcome Safeco customers into the Mercury family.”
“We are committed to the California insurance market, and independent agents are critical to achieving sustained success. This partnership with Mercury ensures they and our customers have a seamless path available for uninterrupted coverage as we focus on our core auto, home, landlord and liability products throughout the state,” added Luke Bills, Liberty Mutual President, Independent Agent Distribution, US Retail Markets.
At a time when many insurers are limiting their presence in California due to market challenges, Mercury remains committed to serving the state. The company continues to offer homeowners policies in areas where other carriers have withdrawn, giving Californians important alternatives to the state-run FAIR Plan.
Mercury, which has worked with independent agents for over 60 years, sees this partnership as a natural extension of its mission to provide dependable, accessible insurance options to California residents.
“Safeco customers are similar to ours in terms of their coverage needs and their insurance agent relationships,” said Nick Colby, Mercury’s Vice President and Chief Sales Officer.
“Many independent agents already represent both Safeco and Mercury, but for those who don’t have a Mercury appointment, we will immediately begin the process of vetting Safeco agents who are interested in a Mercury appointment.”
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